Which platform threatened the popularity of Google search engine ?
Tiktok is now more than just a social media app but it is also busy establishing its foothold in the internet world.
According to Google's internal data around 40 percent of 25 year olds People prefer TikTok & Instagram for searching over Google Search and Maps.
TikTok is currently the most popular social media app in the Global world & its user base has grown exponentially over past few years.
In fact TikTok even forced its rival apps Instagram & Snapchat to copy the short video feature.
Now a Google official has confirmed that TikTok has also started changing the trend of Internet searches among young people which has worried Google.
Prabharkar Raghavan senior vice president of Google told a conference that according to Google's internal data around 40 percent of young people if they are looking for something or a place they turn to TikTok or Instagram instead of Google Maps or Search.
Google Company has also planned to deal with this situation : is considering changes in the search engine that can attract attention of the youth.
According to Google officials we currently face competition from various sources including general & specialized search engines as well as apps in 2022.
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Earlier a report said that TikTok platform is becoming a threat to YouTube as well.
It is estimated that by 2024 TikTok will surpass YouTube in terms of advertising revenue.
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