Desire to look beautiful: How is the beauty & skin care industry thriving in India?
Actress Jhanvi Kapoor is the brand ambassador of Nike a beauty product manufacturing company.
India skin care market skin care & improvement products industry is one of the five largest skin care markets in the world and the industry has grown exponentially in recent years.
The reason for the expansion of the skin care industry is that young people want to spend money to look better & more attractive & in view of this trend many make up startups have entered industry in recent years.
Video Tips:
A user named Indian Skin Care Addicts wrote on Reddit Group: I have used all kinds of sunscreen creams on my oily & sensitive skin so you can ask me anything about it.
The Reddit Group was formed in 2018 and has 45,000 members. The photo shared with this post shows 18 different sunscreen products from Indian Western & Korean brands.
This post discusses the effects of products including texture sweat & water retention. Until ten years ago consumers in India did not even think of sunscreen cream although the reality of India is that it is always in the news because of its heat.
For decades Indian market has been dominated by major domestic brands such as India Unilever Himalayan Valence Emami and Scandinavia.
Foreign brands like L Oreal entered India in the 1990s. It was a time when India was liberating its economy and promoting foreign investment.
But apart from price packaging and herbal remedies the companies that make these products had no choice but to differentiate themselves.
Indian Skin Care Skin Care Market
But now the emergence of nationwide emerging skin care brands has taken this market to new heights.
According to market research firm Statista the Indian skin care market has grown from US 5. 5.8 billion in 2013 to US 7. 7.65 billion and is expected to grow by another 2 billion by 2026.
The first reason for this sudden increase is the direct delivery to consumers through means such as e-commerce which makes it easier to reach consumers says Varun Algha co founder and CEO of skin care brand Honasa.
And the effect is clear
Bollywood actress Alia Bhatt made a video on her skin care routine in 2021 mentioning products like niacinmide serum, watermelon based moisturizer caffeine skin drops. 5 years ago such products were not available in India at low prices.
Now you can buy these products with just one click.
A new revolution in the world of skin care
E-commerce platform Nike launched this transformation in 2012 with a significant number of beauty and skin care products on its website.
A spokesperson for Nike said At that time skin care & personal care was a thriving sector in India but demand & procurement were very low compared to other countries.
Nike has rapidly expanded its company in the country and today it has access to about 95% of the area. After this company in year 2016 Hanusa company launched Mamaarth brand.
Globally industry has also changed & people are starting to take more care of their skin at an early age than ever before.
Skin care, once limited to cleansing toning and moisturizing in the Wes changed completely in 2016 thanks to the multi-step Korean method.
Korean Beauty Brands
In 2017 Nike reported that Korean brands such as Face Shop and Insfree increased sales of the company skin care products by 15%.
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کروکر مچلی گوادر میں لوگوں کی زندگیاں بدل رہی ہے ایک مچھلی ایک کروڑ روپے کی
تیل پاکستان میں 30روپے مہنگا بھارت میں 10روپے سستا ہوگیا تفصیل۔
ایمن مزاری کی درخواست ضمانت منظور
National Assembly passed Anty Overseas Voter Bill
کراچی ائیرپورٹ امپورٹ پابندی کی آڑ میں مسافروں سے ٹافی چاکلیٹ بھی چین لی گئ
A few months later other Indian websites including Beautyburn Corycart Lemse McCran and Shellac were launched offering more Korean beauty brands.
You should use water based cleanser or oil based cleanser. You can use guiding toner or use exfoliating toner. Use essence or use serum. The Internet is full of such information.
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